As Miami’s cannabis market continues to grow, the divide between walk-in customers and delivery users offers a revealing snapshot of how different age groups are choosing to access their cannabis. With more data available from South Florida operators, clear patterns are emerging around who orders cannabis for delivery—and how those orders compare to in-store visits.
Age Demographics of Cannabis Delivery Customers
Millennials, generally ages 25 to 40, are leading the charge in cannabis delivery throughout the greater Miami area. This age group accounts for over half of cannabis purchases statewide, and the numbers in Miami closely reflect that trend. Younger consumers, particularly Gen Z (21–24), are not far behind, often citing convenience and mobile-first shopping habits as key reasons for choosing delivery.
Older generations, including Gen X and Baby Boomers, are also increasingly opting for cannabis delivery. Many cite mobility issues, health concerns, or a preference for discretion as primary motivators. This is especially prevalent in neighborhoods like Aventura, Coral Gables, and Brickell, where a more affluent, older population resides. These customers tend to place repeat orders for wellness products such as tinctures, topicals, and capsules.
There’s also been a notable rise in first-time cannabis users in Miami—estimated to make up about 12% of total customers—many of whom are choosing delivery over in-store visits. The ability to browse products from home and read reviews without pressure has made delivery a comfortable entry point for new consumers.
Delivery vs. In-Store: A Growing Shift
Though walk-in customers still make up a large portion of daily sales for Miami dispensaries, delivery is catching up fast. Some of the city’s more digitally savvy dispensaries, particularly in Wynwood and North Miami, report that up to 60% of their total transactions begin online, with a growing share being fulfilled through delivery.
Delivery transactions also tend to have higher average order values. While in-store purchases are often more spontaneous and promotional-driven, online orders allow customers to take their time, explore product pairings, and ultimately purchase more. For example, a walk-in customer might purchase a single eighth of flower, while a delivery user may bundle that with edibles, pre-rolls, or a vape cartridge to hit minimum order thresholds.
The rise in Miami’s delivery orders also correlates with seasonal patterns. During summer months and major events like Art Basel or 420 celebrations, delivery demand surges as locals and tourists alike prefer private drop-offs over navigating crowded dispensaries.
What It Means for Dispensaries
For dispensaries in Miami, these patterns reveal the importance of a strong delivery infrastructure paired with a user-friendly online ordering system. As cannabis e-commerce continues to evolve, the ability to serve both digital-first younger consumers and older, convenience-driven customers will be key.
Dispensaries that lean into this hybrid model—offering both walk-in experiences and seamless delivery—are better positioned to capture the full spectrum of Miami’s diverse cannabis consumer base. As Florida inches closer to adult-use legalization, understanding who’s ordering delivery and why may offer the competitive edge dispensaries need in a crowded and rapidly expanding market.