Miami Heat legend Udonis Haslem is making waves in the cannabis world with the release of his very own strain, “40 OG,” created in collaboration with the premium cannabis cultivators at The Flowery. Known for his grit, loyalty, and iconic two-decade career with the Heat, Haslem’s newest venture brings that same energy to the cannabis space—one puff at a time.
A Strain Built Like a Champ
The “40 OG” strain isn’t just a celebrity slap-on-label situation—it’s a serious craft product. This hybrid took over 14 months to perfect, with Haslem participating in the pheno-hunting process himself. The result? A heavy-hitting strain with a strong, gassy aroma and a punch that embodies the physicality and resilience Udonis was known for on the court.
The name “40 OG” is a direct nod to Haslem’s jersey number and a clever play on his street credibility as an OG in both Miami hoops and the city’s cultural scene.
More Than a Brand – It’s a Movement
Haslem didn’t just lend his name to a product—he rolled up his sleeves (and probably a few pre-rolls) and dove deep into the cultivation process with The Flowery team. The Flowery, a boutique family-owned cannabis brand headquartered in Miami, has built a reputation for premium flower, craft genetics, and operating independently from major corporate backing.
The partnership aligns with Haslem’s values: community, quality, and authenticity. As a proud son of Miami, UD’s involvement ensures that “40 OG” isn’t just good weed—it’s a reflection of the city’s energy.
Where You Can Cop “40 OG” in Miami
If you’re in Miami and want to try “40 OG” for yourself, you’ve got options:
- The Flowery Miami Flagship
- 11900 Biscayne Blvd, Miami, FL 33181
- One of the city’s most recognized dispensaries, with a sleek, art-forward aesthetic and curated product lineup.
- Order Online via The Flowery
- Statewide delivery is available for medical cannabis patients, so even if you’re not near North Miami, you can still get “40 OG” delivered to your door.
The Launch Party Vibes Were Pure 305
To celebrate the launch of “40 OG” and The Flowery’s fifth anniversary, a private VIP event took place in Wynwood on April 19, 2024. The party was packed with local influencers, artists, and Heat fans, celebrating the intersection of sports, cannabis, and Miami culture.
Haslem also collaborated with local street artist Disem to drop a limited-edition line of “40 OG” merch that pays homage to both the strain and Miami’s street culture. Think Heat vibes meets Wynwood art scene—with a little Kush on the side.
Final Thoughts
Udonis Haslem’s “40 OG” is more than just another strain—it’s a love letter to Miami. With his deep involvement and The Flowery’s trusted reputation, this collaboration has raised the bar for athlete-led cannabis ventures. Whether you’re a lifelong Heat fan, a cannasseur, or someone looking to try something authentic and locally rooted, “40 OG” might just be your new go-to.
Roll it, light it, and feel the 305 energy.
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